Unveiling the Genius Behind College Storage: A Journey from Athlete to Entrepreneur

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Ep.1 of our exciting series will walk you through the entrepreneurial journey of a brilliant mind: Colin Rutherford. From a hockey player at Dartmouth College to the CEO of GreenBox Storage, this episode is loaded with insights for budding entrepreneurs.

  • Background Story:

    • Colin’s introduction to business: Began at Dartmouth where he invested in Grateful Bed, a company offering memory foam mattresses to students.

    • Inspiration for GreenBox: Identified a need for storage solutions for college students during summer breaks, leading to the birth of GreenBox Storage.

  • Understanding Equity:

    • Definition: Equity represents ownership in a company.

    • Colin’s experience: Purchased 10% equity in Grateful Bed for $8,000. Taught him the value of ownership.

  • Keys to Entrepreneurial Success:

    • Recognizing Opportunities: Combine academic knowledge with real-world experiences.

    • Mindset: The transition from sport to entrepreneurship was gradual, driven by passion.

    • Choosing a Major in College: Base it on both interest and market demand.

    • Networking: Use college as a platform to build relationships.

  • Financial Freedom:

    • Definition: Earning enough to cover expenses without being tied to a 9-5 job.

    • Goal: Colin aims to attain financial freedom by the age of 35.

  • Daily Routines & Recommendations:

    • Routine: Regular workouts followed by business tasks. Seasonal variations depending on the business cycle.

    • Book Recommendation: "How to Win Friends & Influence People" by Dale Carnegie.

  • Challenges in Entrepreneurship:

    • Failures: Inevitable but essential for growth. Colin's prior ventures didn't succeed, but GreenBox did.

    • Communication: A vital core value. Clear communication is crucial for success.

  • Mentorship:

    • Value: A good mentor can accelerate your growth by sharing insights and experiences.

    • Colin’s mentor: His father played a pivotal role.

  • Investment Strategies:

    • Invest in Business: Reinvest earnings to grow the business.

    • Diversify: Colin is expanding into real estate and the stock market.

  • Future of Work:

    • Tech-driven: Automation and technology will shape future jobs. Adapt or risk becoming obsolete.

  • The Growth of GreenBox:

    • Expansion: Grown to 18 locations targeting both wealthy private schools and large state schools.

    • Partnerships: A friend purchased a 20% equity stake, further boosting the company.

 

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